According to Walker Consulting, by 2020, customer experience will overtake price and product as the key brand differentiator and value driver. Conversion rates will be tied to customized experiences that reflect buyers’ behaviors, needs and preferences. Both business buyers and consumers expect highly personalized experiences and want them to be seamless as they switch between formats and devices along their buying journey. As a result, many organizations are “pressing pause” to review their business, brand and ecommerce goals to align them with an omnichannel world.
Join the Big Content Alliance for a live webinar that provides practical information you can use to tackle the issues your organization faces in operationalizing an enterprise omnichannel environment, whether:
- You lack a single view of the customer and need a starting point that does not require climbing Mount Everest….in a blizzard.
- Your organization is like Humpty Dumpty: you have the pieces for an omnichannel approach but do not know how to put them together
- You have really smart people in your organization, but everyone stays in their own swim lane and never removes the ropes for synchronized swimming
- You need more than an abacus to measure cross channel success
With experience expected to outpace both product and price as the main driver of brand value, creating a seamless experience across devices and channels is a business imperative.