Omnichannel Experience: The New Value Driver
According to Walker Consulting, by 2020, customer experience will overtake price and product as the key brand differentiator and value driver. Conversion rates will be tied to customized experiences that reflect buyers’ behaviors, needs and preferences. Both business buyers and consumers expect highly personalized experiences and want them to be seamless as they switch between formats and devices along their buying journey. As a result, many organizations are “pressing pause” to review their business, brand and ecommerce goals to align them with an omnichannel world.
This webinar provides practical information you can use to tackle the issues your organization faces in operationalizing an enterprise omnichannel environment, including:
- Aligning omnichannel strategy to business goals
- Building a cross-channel, cross-device content and experience roadmap
- Overcoming cultural roadblocks
- Identifying the metrics that will keep you on track and get you to the next level
With experience expected to outpace both product and price as the main driver of brand value, creating a seamless experience across devices and channels is a business imperative.