BCA Service Pillars
Our agile approach allows you to tap the best within your organization without disrupting internal creative teams and existing vendor relationships. We’re not out to sell you a platform or convince you to invest millions in net/new content, but to bring added brain power to help you with the hard stuff in an objective, efficient way.
Enterprise Content Strategy
We use a crawl, walk, run framework to create an executable enterprise strategy and build a common-sense roadmap , apply learnings and measure business impact in meaningful ways. We help your leadership align on a common content vision and identify the projects necessary to get you there—from low-hanging fruit to more involved initiatives.
We map your current state and desired future state and use the delta to gauge organizational readiness for content at scale. We identify the processes, tools, data structures, skills and governance you need to get from point A to point B and help with the cultural and organizational changes needed to execute.
We use predictive modeling and content scoring techniques to help determine which content and experiences to expose along buying journeys. Over time, these cumulative insights make it possible to hone the strategy for “next best” action to present to the customer or prospect. We also help you set up the processes and governance to maintain a performance-driven model.