Additional Insights from Press Pause for Omnichannel: The New Value Driver
The BCA webinar: Omnichannel: The New Value Driver content sparked several questions. Here are answers to the most common ones.
Entries by Kathy Baughman
Omnichannel Experience: Getting Started
This post focuses on the first reason to press pause: Fit for Purpose. This is all about making sure your strategy mirrors customer preferences and behaviors – before you launch any omnichannel initiative.
Omnichannel Experience: The New Value Driver
Press Pause for Omnichannel is the next webinar in our series. It digs into the cross-channel, cross-device experience and content needed to drive sales and build loyalty.
Press Pause for Sales Enablement: Establishing the Baseline
Sales enablement shares a core value with content personalization: customer centricity. Without it, content is a push process rather than a collaborative strategy. Establishing a baseline requires deep knowledge of the needs of multiple customer segments as well as understanding who touches the customer inside your own organizations.
Press Pause for Sales Enablement
Register now for the upcoming Press Pause for Sales Enablement webinar. When considering an enterprise approach to sales enablement, it is imperative to “Press Pause” so that organizations can take the time they need to ensure they can set up their sales enablement operations for continual success.