This post focuses on the first reason to press pause: Fit for Purpose. This is all about making sure your strategy mirrors customer preferences and behaviors – before you launch any omnichannel initiative.
Press Pause for Omnichannel is the next webinar in our series. It digs into the cross-channel, cross-device experience and content needed to drive sales and build loyalty.
“Scaling” focuses on a capacity model that supports the changing needs of your business and its customers. This includes: Content, Metrics, Analytics Alignment, and Automation Systems/Tools.