Have you connected your infrastructure components (operations, technology, insights) so that they are working together effectively? Consider as well that even if you have components in place, you must ensure that they are not only functioning independently, but across disciplines.
Sales enablement shares a core value with content personalization: customer centricity. Without it, content is a push process rather than a collaborative strategy. Establishing a baseline requires deep knowledge of the needs of multiple customer segments as well as understanding who touches the customer inside your own organizations.
Register now for the upcoming Press Pause for Sales Enablement webinar. When considering an enterprise approach to sales enablement, it is imperative to “Press Pause” so that organizations can take the time they need to ensure they can set up their sales enablement operations for continual success.